CASE STUDIES / YACHT 21
YACHT 21 is a Singapore-based Cruise Wear label that celebrates the everyday woman. We were brought on to increase online sales, awareness to the brand and to position YACHT 21 as a brand that celebrates everyday and everyday women through social media strategy, influencer marketing and general press coverage.
Maven showcased Yacht 21’s products by educating customers on the philosophy behind the designs and process of making the products using social media channels. EDMs were also planned for weekly to feature upcoming and new products. A promotion day was also set for every week to get customers to remember the brand better.
Simultaneously, Maven also promoted Yacht 21 to the press from different story angles to gain exposure from a wider audience.
PR Articles including: Honeycombers, 8 Days, Millennials of Singapore, Nuyou, 联合早报, Her World, Women’s Weekly